Case Studies: Why They Are Essential To Every Blog
When I started building this blog, I wanted to use a drag and drop website builder because they are simple to use.
The only problem was that there were so many drag and drop softwares.
And, to further make things difficult, they all had the features I needed.
I had to make a choice.
I started reading case studies about different drag and drop software and how they helped customers. This was the only way I could decide which one to use.
Thrive themes won my heart because I could relate to one of the case studies I read.
But why did a case study convince me?
This blog post is going to explore why case studies are the best form of social proof and how you can use it to convert prospects to customers.
WHY ARE CASE STUDIES SO POWERFUL
Case studies, when done correctly, tell a story of how a customer used a particular product to solve a problem.
Something stands out from the last sentence.
We have been telling stories since the beginning of humanity, and people love them.
Our parents told us bed-time stories that we remember till today, which confirms the power of stories.
I can still remember Jack and Jill as if my mom told me yesterday.
And stories play a big part in the inbound marketing methodology because, to move new prospects into customers in the buyer's journey, you've to show them how your product or services will help, which you can do using well-crafted case studies.
For example, imagine that a fitness instructor is looking for a way to increase his client base and start searching on Google.
The first page he lands on is a blog post that gives only lists, and the list goes like this; one, use video marketing; two, build an email list; three, post ten times on social media, and so on.
This kind of post fails to attract because it's talking about theories.
And theories are everywhere.
Now compare it with another blog post that shows how a fitness instructor acquired new customers.
The exact steps he used. The product he used to build an email list and so on.
This kind of post will surely attract and convert fitness instructors who are looking to grow because it shows proof. Social proof.
EXAMPLES OF BLOGS USING CASE STUDIES
I'll be a hypocrite if I'm saying case studies are the best without actually showing you businesses that are killing it with case studies.
If you visit their blog, you get a lot of case study written post (this is a strategy I love because it works.)
So, for example, if you are looking for how to get press coverage from a high publication, read the blog post and follow their steps.
I have learned a lot from this blog. They show how other blogs achieved success using a particular headline formula or content strategy. If you want to do the same, all you need to do is go over them and binge-read their content.
American Writers and Artists Inc. makes use of case studies a lot. They show you how a newbie writer went through their course and came out a better copywriter. So, if I'm a newbie writer, I'll be interested in the story.
Case studies work across every industry. Take for example Origin fitness. They use case studies to market their gym designs to entrepreneurs who want to open a gym.
The examples shown above shows you that a lot of companies are using case studies because of its power and effectiveness.
IF CASE STUDIES ARE SO GREAT, WHY IS EVERYONE NOT DOING IT
Because case studies take time to produce.
According to Hubspot, producing a case study involves five stages;
- Finding the case study candidate
- Reach out to case study participant
- Ensure you are asking the right questions
- Lay out your case study
- Showcase your work
Each stage takes time, and so many blogs don't have the time.
Also, most blogs are built on posting quantity rather than quality. Hence they steer clear of case studies.
And this makes it better for blogs that produce case studies. Your blog stands out from the crowd, and you can better connect with your prospects and customers.
SO IF YOU'RE ABLE TO CREATE CASE STUDIES, WHERE SHOULD YOU PLACE IT ON YOUR BLOG?
You should place your case studies where it is easy to find.
You don't want to hide your case study in a sub-sub-category.
You can use the following suggestions.
ON PRIMARY TAB
The most common place to find case studies is on the primary tab.
Blogs put it there because of the ease to find it.
AS BLOG POSTS
AN ENTIRE LANDING PAGE
Neil Patel has an entire page dedicated to showing how he increased the traffic for Gawker media.
Case studies are powerful. They show prospects how your product or service helped them solve a problem. Furthermore, case studies use the power of stories to convey the message.
Big brands have been using case studies, and smaller brands now understand how case studies can help move their customers along the buyer's journey.
Although case studies can be difficult to produce, putting effort into it will bring about more engagement and leads.
So, if you are not using case studies, let me know why.
Oh, just some words before I go
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